Earlier “Your customers were shopping in a different manner”. How? The flow chart on the left says it all.
In pre internet world…users used to get aware about any product via various advertising mediums like TV, Print, etc and directly went to the shop and checkout the product and buy the same.
But in a post internet world – users searches the product online and checks it reviews before visiting a shop or making an purchase.
The pic clearly depicts the power of Internet.
Internet has brought a sea change behavior in the buying habits of customers.