Building Digital Agency [Notes from Ryan Stewart Video]

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Building a Digital Agency? Watch This – Ryan Stewart Keynote

  1. If you want to work with Big Clients – show them the case studies. Case Studies will bring a hell lot of referrals
  2. You can get Big Clients via Networking Events, Case Studies & Referrals.
  3. You need to have Big Results to get Big Clients.
  4. Document your work and promote the hell out of it.
  5. Big Digital Agencies are not doing the legwork (outreaching, meta-creation, etc.) and hence there is a HUGE opportunity for Small SEO Agencies to handle their work
  6. Big Digital Agencies invest huge time in Presentations and Technical SEO.
  7. If you want Big Clients – You need to give away Free Technical Audit and High-Quality Proposals.
  8. One of the best ways to grow your Digital Agency is by going DEEP in your offerings instead of going WIDE.
  9. Typical Enterprise Clients works with 2 – 10 Digital Agencies. [Each agency focuses on one activity]
  10. Big Digital Agencies have propriety tools that give them an EDGE over other Agencies. Such tools offer an extra value addition client which no other agency can offer.
  11. Everybody offers SEO but if someone offers SEO + a top-notch tool – Client will always choose the latter. Reason – it makes them look good & psychologically they are getting MORE.
  12. Scaling SEO is hard & hence create internal processes.

 

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Discovering the Time Spent by a Bounced User

This post is only for SEO & Online Marketing Readers

The script mentioned here will help you measure the time spent by a user on a landing page.

If you have a website that has 90% or more bounce rate & you don’t have an idea if people are engaging with your content – you should implement this script.

The script will help you learn, if the the bounced users spent 10, 30, 60, 180 or more seconds on your landing page.

Additionally, apart from this script – you can implement sumo.com plugin and enable content tracking to learn how much % of the content user scrolled through.

If you implement both these solutions, for a given landing page, you will know

  1. Time spent by a user on the page
  2. Avg % of content user scrolled through

Both these metrics will help you take data-driven decision regarding revamping the content.

Hope this helps

Cheers,

Boni

About SEO & 301 Redirect

I am considering to improvise the URLs of my website — Flickstime.com

Already we are ranking well for many search terms, I wondered what impact will it have on the existing organic traffic if I changed the URL.

I read two fantastic articles and I got a good understanding of the impact, here’s a quick summary:

  • 85 percent of the link juice will be passed to the new URL when you do 301 Redirect
  • Expect a 25 percent drop in traffic initially  and if the URLs are well optimized, you can later see an fantastic improvement in the organic traffic
  • It would take around 6 Weeks (1.5 to 2 months) to recovery from the lost organic traffic

Addition:

  • Monitor your webmaster data weekly if possible for your targeted keyword
  • After 1.5 Months if the orginal keywords do not recover in ranking, you might want to take some immediate steps to fix it.

Articles I read:

Friend I reached out:

I had also reach out to Krinal Mehta (Fantastic SEO Guy) and shared my concern of downsides of changing the URL.

He responded well, decided to add his exact reply below:

Look at the bigger picture.

  • More optimized URL = better rankings
  • You might be ranking well for a few terms, but if you optimize URL’s you can rank well on ALL terms.
  • 301 redirect will ensure that your current rankings are not lost. All rankings should be restored in a few weeks, if at all.