Difference between Envy and Jealousy

Excerpts from the book “the art of thinking clearly”

Of all the emotions envy is the most idiotic. Why? Because it is relatively easy to switch off.

Many things spark envy: ownership, status, health, youth, talent, popularity, beauty. It is often confused with jealousy because the physical reaction are identical.

The difference:

The subject of envy is a thing (status, money, health, etc).

The subject of jealousy is the behavior of a third person.

Envy needs two people.Jealousy, on the other hand, requires three:

Example:

Peter is jealous of sam because the beautiful girl next door  rings him instead.

Peter envies sam because he has a great home and a car.

How do you curb envy? First, stop comparing yourself to others. Second, find your ‘circle of competence’ and fill it on your own.

Create a niche where you are the best.

It does not matter how small your area of mastery is. The main thing is that you are king of the castle.

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Building Digital Agency [Notes from Ryan Stewart Video]

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Building a Digital Agency? Watch This – Ryan Stewart Keynote

  1. If you want to work with Big Clients – show them the case studies. Case Studies will bring a hell lot of referrals
  2. You can get Big Clients via Networking Events, Case Studies & Referrals.
  3. You need to have Big Results to get Big Clients.
  4. Document your work and promote the hell out of it.
  5. Big Digital Agencies are not doing the legwork (outreaching, meta-creation, etc.) and hence there is a HUGE opportunity for Small SEO Agencies to handle their work
  6. Big Digital Agencies invest huge time in Presentations and Technical SEO.
  7. If you want Big Clients – You need to give away Free Technical Audit and High-Quality Proposals.
  8. One of the best ways to grow your Digital Agency is by going DEEP in your offerings instead of going WIDE.
  9. Typical Enterprise Clients works with 2 – 10 Digital Agencies. [Each agency focuses on one activity]
  10. Big Digital Agencies have propriety tools that give them an EDGE over other Agencies. Such tools offer an extra value addition client which no other agency can offer.
  11. Everybody offers SEO but if someone offers SEO + a top-notch tool – Client will always choose the latter. Reason – it makes them look good & psychologically they are getting MORE.
  12. Scaling SEO is hard & hence create internal processes.

 

Discovering the Time Spent by a Bounced User

This post is only for SEO & Online Marketing Readers

The script mentioned here will help you measure the time spent by a user on a landing page.

If you have a website that has 90% or more bounce rate & you don’t have an idea if people are engaging with your content – you should implement this script.

The script will help you learn, if the the bounced users spent 10, 30, 60, 180 or more seconds on your landing page.

Additionally, apart from this script – you can implement sumo.com plugin and enable content tracking to learn how much % of the content user scrolled through.

If you implement both these solutions, for a given landing page, you will know

  1. Time spent by a user on the page
  2. Avg % of content user scrolled through

Both these metrics will help you take data-driven decision regarding revamping the content.

Hope this helps

Cheers,

Boni

7 Things to do to become Rich

From the Book Richest Man in Babylon

1) Save Minimum 10 Percent of Your Income Every Month

2) Control Thy Expenditure

No matter what you earn, you will have an expense that will amount to what you earn.

For example, if you earn 1 Lac, you will any have an expense of 1 Lac. Although most of the expense will be a Desire and not a Need.

Spend only on NEEDS and avoid spending too much on desire.

3) Multiply Your Income

Invest the saved money. It could be Mutual Funds, FD’s, Equity – anything that suits your style of Investment

4) Do Not Lose Your Principal Amount (When Investing)

It’s important to understand that you should avoid investing into Vehicles where there is a higher chance of losing even the principal amount.

For example, Investing in Equity yields High Returns as well Low Returns, While Mutual Funds have comparatively lower yields.

In a way, Mutual Fund offers more security regarding protecting the principal amount compared to Equity and higher returns compared to FD.

5) Buy a Home

Home is an Important Investment. If you do not have a Home, it should be on top of your list.

Why? Because, it falls under shelter – and is a primary Necessity to live a good life.

6) Think About Your Future You (60’s – 90’s)

Start investing into some source so that when you become Old and little inactive, you still have a regular source of income.

7) Increase your Earning Skill

Invest in Yourself and improve your skills so that you can earn more. Today, if you know X thing, try to invest in some training course or exercise that will help you gain Y Skill. And then with those skills, you can increase your earning.

For detailed understanding of these rules, please feel free to comment below or read the book.

Why You Should Try News Fasting [Productivity Tip]

We are living in an Information Overload Time.

With Internet & mobile (+Google, Facebook, Twitter, Email, Newsletter) we have HUGE amount of data at our finger tips.

Let’s consider:

It takes you two minutes to read one article & you read 50 articles per week:

50*2= 100 Minutes every week

100*5= 500 Minutes every month

= Eight Hours per month

I decided to quite this reading thing and go on an Information fast because:

I am a productivity freak & I love to explore how I can save my time & do something more meaningful.

Here’s what I did to stick on my PLAN:

  1. Uninstalled the Facebook, Linkedin & Twitter App
  2. Created a Label in GMAIL so that all the newsletters goes under one Label (in case I I want to read them in future)
  3. Replaced that time with Reading Books or Working on my project

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What Happened After 20 Days:

  1. I realized 99% of the information which I received was something, I MAY NOT use TODAY or in FUTURE

20 Days is still a sort time & I will continue this news fast for the next few months.

Let’s see how this goes.

BUT:

What I want to communicate is…

People (including me) spend good amount of their time reading articles which they are not going to use today or not even in the future.

And that is something you should worry about.

Hope this helps.

Cheers,

Boni